Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook's headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, "The Dry Land," a Sundance Film Festival entry.
Facebook says that, in addition to special celebrity-oriented videos like today's, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.
Live Video, Live Feed, Live Q&A
The new Facebook Live channel will incorporate Facebook's real-time Live Feed technology to facilitate interactions between the viewing audience and the speaker. Facebook Live offers a feature similar to CNN Live's use of Facebook Connect, which streams Facebook status updates in a sidebar to the right of the live video of a news event, most notably used for President Barack Obama's inauguration.
The same Live Feed technology will also be in place within the new Channel, creating a "viral News Feed" story, says Facebook. Also included will be an "Ask a Question" feature, which lets viewers submit their questions to a moderator. We believe this latter aspect of the new service is brand-new and exclusive to Facebook, but we're awaiting official confirmation on that.
We do know, however, that Facebook Live is the same technology Facebook used to stream the most recent f8 developer conference earlier this year - this is just the more formal launch of technology as an app.
No comments:
Post a Comment